When it comes to using Google AdWords ads to attract customers, your CTR or clickthrough rates are the key to getting the biggest bang possible for your marketing buck. Perry Marshall, an online marketing expert, suggests the those seeking to increase the effectiveness of their AdWords advertisements to employ the strategy of split testing. By split testing, you can begin to determine the precise effectiveness of each of the keywords and phrases in attracting attention and, as a result, clicks from members of your target audience. By paying attention to what really works in your marketing, and perhaps running two or more advertisements simultaneously, you can gain valuable insights into what drives your customers.
-
‹ Home
-
Categories
- advertising
- art
- automobiles
- beverage
- business
- careers
- computers
- education
- employment
- enterainment
- family
- finance
- food
- health
- hobbies
- home
- insurance
- internet
- investment
- law
- management
- marketing
- news
- other
- outdoors
- publishing
- real estate
- relationships
- search engines
- self help
- shopping
- society
- spirituality
- sports
- technology
- travel
- Uncategorized
- web
- web 2.0
- web design
- webmaster
- website promotion
- website traffic
-
Archives
-
RSS Feeds
-
Meta